Press Start 181 – Unisex T-Shirt - Lifestyle Video
Step into Seoul’s vibrant gaming culture with this atmospheric video featuring our Press Start 181 Unisex T-Shirt. Shot in the heart of Hongdae, the scene captures retro arcade energy, neon reflections, and the lively rhythm of Korea’s gaming streets.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
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The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.






