Press Start 181 – Unisex T-Shirt - Lifestyle Video
Step into Seoul’s vibrant gaming culture with this atmospheric video featuring our Press Start 181 Unisex T-Shirt. Shot in the heart of Hongdae, the scene captures retro arcade energy, neon reflections, and the lively rhythm of Korea’s gaming streets.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.
Drops 176-200: Subtle Progression
From the Studio Journal
Visit the blog →Streetwear, Simplified: How to Build a Fit Around One Graphic
Less noise, more impact. We break down the disciplined approach to styling a graphic tee using the "one-focus" rule for a clean, urban aesthetic.
Read Article →
Press Start | No. 181, Unisex T-Shirt



