One Shirt a Day

At 一日, we release new designs each day. Sometimes it's one shirt, sometimes more—it all depends on how we feel as designers and concept artists.

The Japanese Philosophy of Daily Creative Practice

Each minimalist design is intentionally crafted—sometimes loud, sometimes quiet—but always authentic to the day's creative energy. The daily drop happens once per day, but the number of designs reflects our genuine creative flow, not arbitrary limits.

This rhythm isn't about urgency or fast fashion trends; it's about presence. It's about showing up to create something meaningful every single day, embodying the Japanese concept of daily discipline while honoring authentic creative expression.

Sustainable Fashion Through Mindful Creation

Designing, making, wearing—following our creative instincts each day. This isn't mass production or seasonal collections. It's a creative practice that eliminates waste through intentional, daily creation guided by genuine artistic inspiration.

Every design represents one day's creative output—whether that's a single powerful concept or multiple ideas that demanded expression. All pieces are printed on demand only when you order. No overstock. No landfill waste. Just thoughtful, sustainable fashion that moves quietly through the world.

Why Daily Creative Discipline Changes Everything

It's a creative ritual that connects us to something larger than individual pieces. The practice of showing up, creating authentically, and trusting the daily process—whether that yields one design or several.

一日 = one day

One day, authentic creation, genuine expression. Each numbered piece captures a single day's inspiration made wearable, reflecting the true creative energy of that moment.