Press Start Eco Tote Bag – Seoul Lifestyle Video
Captured in the vibrant streets of Seoul, this video highlights the "Press Start" tote featuring a hand-drawn retro controller design. A perfect blend of minimalist fashion and nostalgic gaming culture for your daily commute.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
Press Start | No. 181, Eco Tote Bag

















