Matcha Bar / No. 192 — Reel
A cool, refreshing reel built from simple movement — warm L.A. sidewalks, drifting Kyoto breezes, and Lisbon’s coastal calm. The video mirrors the soft sweetness of the matcha popsicle design.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
Matcha Bar | No. 192, Unisex T-Shirt
















