Matcha Bar / No. 192 — Reel
A cool, refreshing reel built from simple movement — warm L.A. sidewalks, drifting Kyoto breezes, and Lisbon’s coastal calm. The video mirrors the soft sweetness of the matcha popsicle design.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.
From the Studio Journal
Visit the blog →The Clean-Loud Balance: Pairing Minimal Pieces with One Graphic Hit
Mastering the art of high-contrast styling by anchoring a quiet, minimalist silhouette with a single, aggressive graphic statement.
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