Training for a 10K No.068 – T-Shirt – Lifestyle Video
Filmed along the NYC Marathon route, this energetic scene brings the shirt’s playful runner graphic to life through cheering, movement, and real race-day atmosphere. The actor walks toward the camera with vibrant NYC energy, tying the design’s athletic spirit to a moment of big-city celebration.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
The Morning Ritual | No. 351, Unisex Long Sleeve T-Shirt



The Morning Ritual | No. 351, Unisex Long Sleeve T-Shirt
$40.00
The Morning Ritual | No. 351, Unisex Pullover Hoodie



The Morning Ritual | No. 351, Unisex Pullover Hoodie
$65.00
Training for a 10K | No. 068, Unisex T-Shirt









