Side A – T-Shirt – Lifestyle Video
A short lifestyle video that highlights the Side A unisex t-shirt using the exact product image with no alterations. Two scene concepts showcase the design in everyday moments across the US, Japan, and an international setting.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
Side A | No. 095, Unisex T-Shirt







