See It in Motion
A sharp streetwear look set against a damp, neon-lit pedestrian bridge in Seoul at night. The cotton t-shirt subtly ripples in the sudden rush of wind generated by a high-speed transit train passing beneath the concrete overpass.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
View AllDrops 526–550: Endless Refinement










