Not Equal - T-Shirt - Lifestyle Video
A minimal, reflective lifestyle video built from simple forward walks — a SoHo street, a Shibuya side lane, and a Berlin river path. Each scene keeps the not-equal symbol centered, highlighting the calm, deliberate message of the design.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
Not Equal | No. 240, Unisex T-Shirt
















