Match Flame No.163 – T-Shirt – Lifestyle Video
Filmed in Rovaniemi along the quiet winter riverside, this scene highlights the gentle warmth and simplicity of the flame design as the actor moves toward the camera in soft blue-hour light. The mood blends Nordic minimalism with a calm, steady presence, making the shirt feel like a bright spark against the cold.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
Match Flame | No. 163, Unisex T-Shirt














