Main Character Problems – T-Shirt – Lifestyle Video
A meta-cinematic look at our Ash staple tee on a Hollywood soundstage. This video captures the "Main Character" aesthetic through a blend of high-fashion styling and a classic sitcom set environment.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.
Drops 1-25: The Beginning
Main Character Problems | No. 002, Unisex T-Shirt

Main Character Problems | No. 002, Unisex T-Shirt
$35.00
From the Studio Journal
Visit the blog →The 3-Tee Rotation: A Minimal Wardrobe That Still Feels New
Abundance is not about quantity. It is about versatility. Discover how three distinct tees can build a week's worth of style without the clutter.
Read Article →
Main Character Problems | No. 002, Unisex T-Shirt
