LOVE / No. 235 — Reel
A warm, pastel reel capturing the LOVE × 愛 design in calm city moments — soft reflections, slow light, and a gentle, modern mood. The video mirrors the romantic minimalism of the tee itself.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
LOVE / 愛 | No. 235, Unisex T-Shirt
















