Lightbulb – T-Shirt – Lifestyle Video
Captured in the heart of Le Marais, Paris, this lifestyle video showcases the Lightbulb T-Shirt in a clean, modern street setting. Featuring a 30–50-year-old male model walking toward the camera only, the scene highlights the minimalist design against classic Parisian architecture. Soft morning light and warm café tones bring out the subtle details of the artwork, creating a calm and thoughtful atmosphere that matches the shirt’s theme of inspiration.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.
Drops 201-225: Essence Refined
From the Studio Journal
Visit the blog →The 3-Tee Rotation: A Minimal Wardrobe That Still Feels New
Abundance is not about quantity. It is about versatility. Discover how three distinct tees can build a week's worth of style without the clutter.
Read Article →
Lightbulb | No. 202, Unisex T-Shirt



