Convenience Fresh / No. 225 — Reel
A calm, nostalgic reel capturing the “Fresh until remembered” tote in everyday scenes, blending Tokyo konbini energy with quiet New York moments. Soft light, simple motion, and a poetic mood reflect the spirit of the design.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →Transit Lines: Street Style on the L Train vs. The Yamanote
The rails define the rhythm of the city, and they also define the dress code. We explore how the commute shapes the silhouette in our two favorite creative capitals.
Read Article →
Drops 201-225: Essence Refined
The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.






