Not Equal No. 240 – Eco Tote Bag – Lifestyle Video
Captured in the artistic hub of Seongsu-dong, this video features a creative professional navigating the city's industrial-chic streets. The "Not Equal" Eco Tote complements her sophisticated, minimalist aesthetic, embodying a philosophy of clarity and unique perspective amidst the urban calm.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →Transit Lines: Street Style on the L Train vs. The Yamanote
The rails define the rhythm of the city, and they also define the dress code. We explore how the commute shapes the silhouette in our two favorite creative capitals.
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Drops 226-250: Evolving Vision
The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.






