Lightbulb – T-Shirt – Lifestyle Video
Captured in the heart of Le Marais, Paris, this lifestyle video showcases the Lightbulb T-Shirt in a clean, modern street setting. Featuring a 30–50-year-old male model walking toward the camera only, the scene highlights the minimalist design against classic Parisian architecture. Soft morning light and warm café tones bring out the subtle details of the artwork, creating a calm and thoughtful atmosphere that matches the shirt’s theme of inspiration.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →Transit Lines: Street Style on the L Train vs. The Yamanote
The rails define the rhythm of the city, and they also define the dress code. We explore how the commute shapes the silhouette in our two favorite creative capitals.
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Drops 201-225: Essence Refined
The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.






