Training for a 10K No.068 – T-Shirt – Lifestyle Video
Filmed along the NYC Marathon route, this energetic scene brings the shirt’s playful runner graphic to life through cheering, movement, and real race-day atmosphere. The actor walks toward the camera with vibrant NYC energy, tying the design’s athletic spirit to a moment of big-city celebration.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →Transit Lines: Street Style on the L Train vs. The Yamanote
The rails define the rhythm of the city, and they also define the dress code. We explore how the commute shapes the silhouette in our two favorite creative capitals.
Read Article →
Drops 51-75: Momentum Building
The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.


