Not Equal - T-Shirt - Lifestyle Video
A minimal, reflective lifestyle video built from simple forward walks — a SoHo street, a Shibuya side lane, and a Berlin river path. Each scene keeps the not-equal symbol centered, highlighting the calm, deliberate message of the design.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.
From the Studio Journal
Visit the blog →The Clean-Loud Balance: Pairing Minimal Pieces with One Graphic Hit
Mastering the art of high-contrast styling by anchoring a quiet, minimalist silhouette with a single, aggressive graphic statement.
Read Article →















