Not Equal No. 240 – Eco Tote Bag – Lifestyle Video
Captured in the artistic hub of Seongsu-dong, this video features a creative professional navigating the city's industrial-chic streets. The "Not Equal" Eco Tote complements her sophisticated, minimalist aesthetic, embodying a philosophy of clarity and unique perspective amidst the urban calm.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
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Not Equal | No. 240, Eco Tote Bag

















