Apple Core - Tote Bag - Lifestyle Video
A simple, thoughtful lifestyle video featuring the Apple Core tote in motion — soft walking shots and small everyday gestures that highlight the warm, understated design.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
Apple Core | No. 242, Eco Tote Bag

















