The Measure No. 361 – Long Sleeve T-Shirt – Lifestyle Video
An experienced craftsman stands in the doorway of a rustic home, embodying the "Measure Twice, Cut Once" philosophy. The video showcases the durable fabric and high-fidelity graphic in a moody, cinematic setting.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
The Morning Ritual | No. 351, Unisex Long Sleeve T-Shirt



The Morning Ritual | No. 351, Unisex Long Sleeve T-Shirt
$40.00
The Morning Ritual | No. 351, Unisex Pullover Hoodie



The Morning Ritual | No. 351, Unisex Pullover Hoodie
$65.00
The Measure | No. 361, Unisex Long Sleeve T-Shirt
















