Digital Classic No.232 – Tote Bag – Lifestyle Video
Filmed outside Hong Kong Station, this video uses crisp lines and modern architecture to echo the tote’s message of simplicity and precision. The actor’s intentional movement keeps the focus on the clean digital-watch design while capturing Hong Kong’s efficient, contemporary rhythm.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →Transit Lines: Street Style on the L Train vs. The Yamanote
The rails define the rhythm of the city, and they also define the dress code. We explore how the commute shapes the silhouette in our two favorite creative capitals.
Read Article →
Drops 226-250: Evolving Vision
The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.






