Clown Pants No.224 – Tote Bag – Lifestyle Video
Set in the artisan streets of Prague, this video highlights the tote’s playful confidence through calm, stylish movement. The actor walks toward the camera with the bag visible throughout, creating an elegant and modern lifestyle tone that complements the product’s message.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →Transit Lines: Street Style on the L Train vs. The Yamanote
The rails define the rhythm of the city, and they also define the dress code. We explore how the commute shapes the silhouette in our two favorite creative capitals.
Read Article →
Drops 201-225: Essence Refined
The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.






