One Shirt, One Day

There’s something fragile about the idea of a single day. It arrives, it unfolds, and then it disappears. Most days pass unnoticed, blending into weeks, into months. But some days linger — a chance encounter, a fleeting mood, a sudden moment of clarity.

ichinichi.studio lives inside this rhythm. One shirt, one day. Each design belongs only to the 24 hours in which it is released. Tomorrow it is gone, folded into memory or archive, like a page torn from a diary.

This temporality is not about loss. It is about presence. To know that something will not return is to see it more clearly. A shirt is no longer just an object; it is a marker of time, a capsule of feeling, a quiet record of a day that will not come back.

Streetwear often promises permanence — classics, staples, essentials. At ichinichi, we choose the opposite. What matters is not owning forever, but experiencing now.

One shirt, one day. The fabric fades, the ink softens, but the memory holds.