From Haiku to Hashtags

Seventeen syllables. That’s all a haiku asks for. A brief pattern of sounds to capture a season, a mood, a passing moment. In its smallness, it feels endless.

In today’s world, brevity has shifted from poems to posts. A hashtag — one word, sometimes less — holds the weight of a feeling, a movement, a memory. Both haiku and hashtags live in the art of compression, in distilling experience down to something so small it expands.

Japanese poets once stood by rivers, watching blossoms fall. Now, someone on a subway platform types three words into a phone, and those words ripple across the world. Different forms, but the same impulse: to make a fleeting moment last.

At ichinichi.studio, our text-only shirts borrow from this language of brevity. A word, a phrase, a quiet punchline — simple enough to read at a glance, but open enough to hold multiple meanings. Like haiku, like hashtags, they say more than they seem to.

Minimal words, infinite stories.