BAD IDEAS No. 363 – T-Shirt – Lifestyle Video
A cinematic exploration of the creative process set against a brutalist backdrop. Features the textured "BAD IDEAS" graphic in a high-contrast, industrial environment.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Tomorrow's Concept
ichinichi means one day. We release one piece of wearable art every 24 hours. Enter your email to see it first.
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