Not My Problem Unisex T-Shirt – Shimokitazawa Lifestyle Video
A cinematic capture of a slow afternoon in Tokyo's vintage district. The video highlights the relaxed fit and the "unbothered" Japanese graphic, perfect for days when you just want to disconnect. Tone: Calm, effortless, cool.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
The Morning Ritual | No. 351, Unisex Long Sleeve T-Shirt



The Morning Ritual | No. 351
Unisex Long Sleeve T-Shirt $40.00
Unisex Long Sleeve T-Shirt $40.00
The Morning Ritual | No. 351, Unisex Pullover Hoodie



The Morning Ritual | No. 351
Unisex Pullover Hoodie $65.00
Unisex Pullover Hoodie $65.00
Not My Problem | No. 074, Unisex T-Shirt










