Color Wheel No.166 – T-Shirt – Lifestyle Video
Filmed along an Amsterdam canal, this video pairs the watercolor rainbow circle with the city’s soft, creative atmosphere. The actor walks toward the camera with calm confidence, creating an open, expressive lifestyle moment that complements the design’s inclusive tone.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →Transit Lines: Street Style on the L Train vs. The Yamanote
The rails define the rhythm of the city, and they also define the dress code. We explore how the commute shapes the silhouette in our two favorite creative capitals.
Read Article →
Drops 151-175: Refined Expression
The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.






