Extra Mustard No.065 – T-Shirt – Lifestyle Video
Filmed at a classic New York hot dog stand, this video captures the lively flavor and humor of the Extra Mustard tee as the actor steps through the line and orders his street-food favorite. The mood blends urban energy with playful personality, making the design feel right at home in the city that never stops.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
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The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.


