Idle Loop No.115 – T-Shirt – Lifestyle Video
Filmed inside the Indianapolis Motor Speedway, this scene blends motorsport intensity with minimalist design as the actor moves through the pit lane and toward the camera. The energy, motion, and clean visual tone highlight the infinite-loop graphic in a dynamic yet calm setting.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →Transit Lines: Street Style on the L Train vs. The Yamanote
The rails define the rhythm of the city, and they also define the dress code. We explore how the commute shapes the silhouette in our two favorite creative capitals.
Read Article →
Drops 101-125: Century Milestone
The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.



