I’m Not For Everyone No.099 – T-Shirt – Lifestyle Video
Shot near Reykjavík’s Harpa Concert Hall, this video amplifies the shirt’s bold message with clean urban architecture and confident movement. The actor’s modern, unapologetic energy creates a striking contrast that highlights the graphic and attitude behind it.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →Transit Lines: Street Style on the L Train vs. The Yamanote
The rails define the rhythm of the city, and they also define the dress code. We explore how the commute shapes the silhouette in our two favorite creative capitals.
Read Article →
Drops 76-100: Approaching Mastery
The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.

