Tamago Sushi / No. 237 — Reel
A calm, food-inspired reel built from simple motion — a San Diego grocery moment, a Shibuya market walk, and a Lisbon tile-lined pause. The video reflects the easy simplicity of the tamago design.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
Tamago Sushi | No. 237, Eco Tote Bag

















