IT’S ABOUT ME – T-Shirt – Lifestyle Video
A sophisticated lifestyle sequence set in a bright New York cafe, capturing the artistic spirit of the city. The effortless movement of the actor highlights the bold, self-reflective typography of the garment.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
It’s About Me | No. 196, Unisex T-Shirt
















