Color Wheel No.166 – T-Shirt – Lifestyle Video
Filmed along an Amsterdam canal, this video pairs the watercolor rainbow circle with the city’s soft, creative atmosphere. The actor walks toward the camera with calm confidence, creating an open, expressive lifestyle moment that complements the design’s inclusive tone.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Wear It Another Way
Different fit. Same drop.
From the Studio Journal
Visit the blog →The Beauty of the Unfinished: Leaving Room for Tomorrow
Every design is a conversation, and sometimes the most powerful statement is knowing when to stop. We explore the intentionality of the incomplete.
Read Article →
Color Wheel | No. 166
















