Chain Reaction T-Shirt – Tour de France Edition – Lifestyle Video
An energetic capture of the Chain Reaction tee amidst the excitement of the Tour de France. Featuring an indie-styled creator soaking in the race atmosphere, highlighting the technical crankset graphic against the heather teal fabric. Tone: Spirited, timeless, cinematic.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
From the Studio Journal
Visit the blog →Transit Lines: Street Style on the L Train vs. The Yamanote
The rails define the rhythm of the city, and they also define the dress code. We explore how the commute shapes the silhouette in our two favorite creative capitals.
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Drops 76-100: Approaching Mastery
The ichinichi Studio Ethos
Daily designs, slow intention. ichinichi studio releases one minimalist piece at a time
made to order, sustainably printed, and numbered as part of an ongoing collection.


