The Daily Fold

Minimalist black ink kanji for “one day” (一日) on white paper with soft shadows.
What Does Ichinichi Mean? The Japanese Philosophy Behind Our Brand
Discover how ichinichi — meaning “one day” — shapes our daily design philosophy and minimalist streetwear approach. Read more...
The Quiet Joke
The Quiet Joke
The quiet joke — subtle humor that whispers and lingers. Read more...
The Unnoticed Object
The Unnoticed Object
In the unnoticed object, beauty hides quietly, waiting to be seen. Read more...

The Folded Words