Not Equal - T-Shirt - Lifestyle Video
A minimal, reflective lifestyle video built from simple forward walks — a SoHo street, a Shibuya side lane, and a Berlin river path. Each scene keeps the not-equal symbol centered, highlighting the calm, deliberate message of the design.
Videos are AI-generated concepts, creatively directed and edited by our team to capture the ichinichi aesthetic.
Póntelo de Otra Forma
Calce diferente. Misma caída.
Del diario del estudio
Artículos →How to Wear Minimalism Without Looking Basic
True minimalism isn't about absence; it's about intention. We explore how texture, shape, and contrast elevate a quiet wardrobe into a heavy-hitting daily uniform.
Read Article →















